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Pioneering Women in Beauty: Celebrating Aveda’s Industry Innovators

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Pioneering Women in Beauty: Celebrating Aveda’s Industry Innovators

Posted on February 11, 2025 - Aveda

Trailblazing a Path to Excellence

The beauty industry has been profoundly shaped by visionary women who dared to dream differently. At Mark Pardo Salon•Skin, we’re proud to celebrate the remarkable female leaders who have helped transform the entire beauty landscape. Their commitment to innovation, sustainability and education continues to inspire new generations of beauty professionals.

The Global Makeup Innovator

Janell Geason, Aveda’s Global Artistic Director for Makeup and Aveda Institute Minneapolis graduate, has revolutionized how we approach beauty education and artistry. Her work, featured in ELLE, Redbook and Women’s Health, showcases technical excellence while maintaining Aveda’s commitment to natural beauty. As a two-time North American Makeup Artist award winner, Geason leads Aveda’s global makeup education and product development, bringing sustainable beauty to Fashion Week runways and beyond.

pioneering women in beauty

The Business Visionary

China Wong exemplifies how passion and determination can transform the industry. After graduating from the Aveda Institute Chicago, she quickly established herself as a force in the beauty world. As the founder of Salon Spa W, Wong has earned numerous accolades, including recognition from Elle Magazine as one of the Top 100 Salons in the U.S. Her leadership extends beyond the salon chair – she’s an active educator, mentor and speaker who inspires others to pursue their entrepreneurial dreams.

editorial virtuoso

The Editorial Virtuoso

Faatemah, an Aveda Institute Minneapolis graduate, has earned her stellar reputation through boundary-pushing creativity and technical excellence. Her distinguished career, launched under the mentorship of Aveda founder Horst M. Rechelbacher, spans editorial work, celebrity styling and educational leadership. As a North American Hairstylist Award winner and three-time nominee, her work has graced major publications and influenced countless stylists. Her unique “edutainment” approach to education has helped shape a new generation of hair artists, while her editorial work for Target, Essence and Modern Salon showcases the versatility and innovation possible in sustainable beauty.

pioneering women

Innovation Through Purpose

These leaders share a common thread: they understand that true beauty innovation must serve both people and planet. Their work demonstrates how our mission of environmental leadership and responsibility can align perfectly with artistic excellence and business success.

As we celebrate these pioneering women during Women’s History Month, we’re inspired by their continued dedication to excellence, sustainability and innovation. Their stories remind us that the beauty industry’s future will be shaped by those who dare to dream big while staying grounded in purpose and responsibility.

Want to learn more about joining the next generation of beauty industry leaders? Visit our careers page to discover educational opportunities near you.

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